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Game Over Productions |
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Kingman, AZ |
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Marketing |
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Most small businesses look at television commercials as an advertising vehicle for “the other guy.” Those big businesses, you know “the other guys”, the corporate GIANT! Those companies with an unlimited amount of disposable cash to spend. In fact, local television (CATV 57) is a very AFFORDABLE medium that can increase your company’s profits greatly.
Advertising is just as important for small businesses as it is for large ones, in fact it is more important. How do you think a large business became a large business? If you have a great product or service but do not promote it effectively chances are you will not be successful. Advertising leads to business success, and the dollars you spend advertising are nothing less than an investment in the future of your business. No one goes into business to fail!
Television gives a product a "larger than life" image and by virtue of being on television it is sometimes enough to set a business apart from its competitors. Small businesses benefit from this immensely by creating an impression that they are a "big" company having their own television spot. This can be a great advantage for small businesses when consumers are making their decisions about who to do business with. It is a proven fact that most people that look in the yellow pages, pick the business with the largest ad to do business with, you can not get larger than television. Click to see CATV 57’s viewer ship demographics.
Television provides the ability to communicate sight, sound, motion and emotion. If a picture is worth a thousand words, a moving picture is worth ten thousand words. There are some things you need to know about advertising-
First, advertising is not the same as marketing. Advertising is a small part of marketing. It is the part that presents the message about your company or your service to the PUBLIC and that is where your profits come from. Second, effective TV commercials merge video and audio (sound) into a powerful sales tool. But do not think one is more important than the other, video and audio go hand - in - hand.
For example, turn down the volume on any TV commercial. You watch approximately 2000 – 3000 commercials per year so this should be easy. You should be able to identify the benefits of purchasing a product just from the video. The same holds true for audio. Close your eyes and listen to the announcer. Does the audio explain the product or service in detail? If not then the commercial isn't effective. Potential customers should be able to hear your message even if they're not in the room to see it.
Remember the viewer can instantly see the product, view it in a variety of situations, determine how it can be of benefit to their application and leave them with a lasting impression of your business.
We want to always use a strong video and audio combination when creating your own commercial.
Let’s say you're selling a handheld vacuum cleaner. Your video could actually demonstrate the product vacuuming the stairs, hard to reach places and inside a car. You would also use video to show someone struggling with a regular, bulky vacuum cleaner - fussing with cords and heavy equipment.
You would use your audio to explain the advantages of owning your product. You would use words like "convenient, portable, light-weight."
However, there are no words more important than your call to Action (“word of mouth advertising”). What do you want your viewers to do? Your commercial will tell them where to CALL, the hours you are OPEN, and where to visit your business - YOUR LOCATION- by providing an ADDRESS they can see over and over again on television.
We want to always use a strong video and audio combination when creating your own commercial
Many times having seen or heard of your business or services on television provides enough top of mind awareness for your business to influence the buying decision or at least prompt them to make the first call. When someone looks in the yellow pages, they will often call the name that they have heard of before, over others that aren't so familiar. Even if they don't know anything about your company, having heard of it can sometimes make all the difference.
Combining sight and sound will spark your viewers' emotions and assist them in identifying your product, and if they can identify with your product or have a need for your service, you're more likely to get the sale!
Think of television as an intimate medium. Think of television as YOUR medium!
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Television Advertising Provides Sight, Sound and Sales… on CATV 57 |
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